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Mass Communications (B.A.) Strategic Communications 
Major Requirements Credit Hours: 40-42
Required Mass Communication Courses 15 

• MCOM 1103 Introduction to Mass Communications 3 
• MCOM 1213 Media Writing 3 
• MCOM 3013 Mass Communications Research Strategies and Skills 3 
• MCOM 4213 Legal and Ethical Principles of Media 3 
• MCOM 4313 Senior Seminar and Portfolio Assessment 3 

Additional Requirements 25-27 

• MCOM 2203 Principles of Advertising 3 
• MCOM 2313 Principles of Public Relations 3
• MCOM 3503 Media Relations and Event Management 3
• MCOM 3613 Strategic Communications Writing 3
• MCOM 3813 Strategic Communications Planning 3
• MCOM 4013 Strategic Communications Campaigns 3
• MCOM 4303 Promotional Methods and Strategies 3
• MCOM 4481-3 The Professional Experience: Communications or 
• MCOM 3241 Publication Administration 1-3
  • May be repeated 3 times
• One elective (3 credit hours), 3000-level or above, in the Mass Communications
  department. 3

• B.A. Mass Communications Multimedia Journalism and Broadcast Production
• B.A. Esports Management
• Minor Social Media and Online Communications
• Minor Mass Communications
• Minor Consultative Sales
• Certificate Social Media and Online Communications

Students interested in Strategic Communications can easily transfer their academic credits to ³ûÖ­ÊÓƵ! Cameron University, Rose State College, and Tulsa Community College students should review the below articulation agreements to determine which courses are needed for the B.A. in Mass Communications degree.  

• - Cameron University
• - Rose State College
• - Tulsa Community College

Faculty members share their diverse professional backgrounds including advertising, news broadcasting, corporate and commercial video, marketing research, newspaper publishing, public relations, and sports journalism. 

Depending on your major, you will get to: 
• Have hand-on training and experience starting your first semester; 
• Learn practical skills (research, writing, editing, production) needed for success in today’s multimedia environment; 
• Create strategic communications campaigns for local, national, and global brands 
• Develop social media campaigns for clients; 
• Write, shoot, and edit videos, documentaries, and commercials; 
• Manage crisis communications for businesses and host press conferences to improve media relations skills; 
• Learn ethical codes and guidelines from professional organizations; 
• Have opportunities to experience industry first-hand through internships, guest professionals, and on-campus student professional positions; 
• Use modern industry equipment, tools, and learning spaces; 
• Enjoy small class sizes with faculty who become your colleagues; and 
• Train in a high-demand industry.